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~person:"Ahlert, Dieter"
~person:"Andreae, Jacob"
~person:"Neidhart, Michael"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Consumer goods industry"
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Konsumgüterindustrie
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Brand management
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Consumer behaviour
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International marketing
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Lieferkette
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Markenführung
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Nordrhein-Westfalen
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Packaging
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RFID
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Ahlert, Dieter
Andreae, Jacob
Neidhart, Michael
Schlippenbach, Vanessa von
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Bronnenberg, Bart J.
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Curatola, Giuliano
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ECONIS (ZBW)
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Smart.NRW : Supply-Chain-Exzellenz mittels adaptiver Planungsprozesse und RFID-Source-Tagging auf Caselevel in der Konsumgüterbranche von NRW
Andreae, Jacob
;
Hocken, Christian
;
Lutz, Theo
-
2015
Persistent link: https://www.econbiz.de/10011292835
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
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