Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Year of publication: |
2007
|
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Authors: | Ahlert, Dieter ; Berentzen, Johannes ; Ommen, Nils |
Publisher: |
Münster : IfHM Inst. für Handelsmanagement u. Netzwerkmarketing |
Subject: | Konsumgüterindustrie | Consumer goods industry | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Markenführung | Brand management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | V, 87 S. graph. Darst. |
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Series: | IMADI.net-Projektbericht. - Münster : IfHM, ISSN 1863-6438, ZDB-ID 2453466-3. - Vol. 17 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Source: | ECONIS - Online Catalogue of the ZBW |
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