//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahlert, Dieter"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Market research"
~subject:"Relationship marketing"
~subject:"Theory"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Market research
Relationship marketing
Theory
Theorie
17
Deutschland
14
Germany
14
Brand management
12
Markenführung
12
Marketing theory
10
Marketingtheorie
10
Marktforschung
10
Marketingmanagement
8
Markenpolitik
7
Handel
6
Marketing management
6
Corporate culture
5
Marketing
5
Trade
5
Unternehmenskultur
5
Beziehungsmarketing
4
Einzelhandel
4
Handelsmarketing
4
Lieferantenmanagement
4
Physical distribution
4
Retail marketing
4
Retail trade
4
Strategisches Management
4
Supplier relationship management
4
Vertrieb
4
Welt
4
World
4
Brand architecture
3
Category Management
3
Category management
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
3
Markenartikel
3
Mobile Marketing
3
Mobile marketing
3
more ...
less ...
Type of publication
All
Book / Working Paper
18
Article
1
Type of publication (narrower categories)
All
Sammelwerk
Aufsatz im Buch
35
Book section
35
Article in journal
27
Aufsatz in Zeitschrift
27
Lehrbuch
20
Collection of articles of several authors
19
Textbook
19
Aufsatzsammlung
15
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
6
Working Paper
6
Festschrift
3
CD-ROM, DVD
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Reprint
2
Amtsdruckschrift
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Government document
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
12
German
9
Author
All
Ahlert, Dieter
Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Bruhn, Manfred
25
Homburg, Christian
20
Meffert, Heribert
16
Kleinaltenkamp, Michael
13
Pepels, Werner
12
Herrmann, Andreas
10
Hippner, Hajo
10
Sheth, Jagdish N.
10
Hinterhuber, Hans H.
8
Wilde, Klaus D.
8
Bauer, Hans H.
7
Albach, Horst
6
Backhaus, Klaus
6
Dangelmaier, Wilhelm
6
Helmke, Stefan
6
Link, Jörg
6
Stauss, Bernd
6
Zerres, Michael P.
6
Bogaschewsky, Ronald
5
Fitchett, James
5
Keller, Bernhard
5
Sydow, Jörg
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Brost, Heike
4
Corsten, Hans
4
Diller, Hermann
4
Günter, Bernd
4
Helm, Sabrina
4
Hollebeek, Linda D.
4
Horváth, Péter
4
Keuper, Frank
4
Klein, Hans-Werner
4
Krafft, Manfred
4
Mazurek-Łopacińska, Krystyna
4
Meyer, Anton
4
Plinke, Wulff
4
Stölzle, Wolfgang
4
more ...
less ...
Published in...
All
SAGE library in marketing
7
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
2
Edition Lebensmittel-Zeitung
1
Gabler Edition Wissenschaft / Angewandte Marketingforschung / Applied Marketing Science
1
Jahrbuch Handelsmanagement
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Review of marketing research
1
Wissenschaft & Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Prozessmanagement im vertikalen
Marketing
: efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
4
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
5
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
6
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
7
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
8
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
9
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
10
Special issue:
Marketing
Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->