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~person:"Ahlert, Dieter"
~person:"Cassia, Fabio"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Mikroform"
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Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
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