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~person:"Ahlert, Dieter"
~person:"Ferrell, Odies C."
~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
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Ahlert, Dieter
Ferrell, Odies C.
Huber, Frank
6
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5
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4
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4
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
4
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Integriertes Markenmanagement in kundengetriebenen Category Management-Netzwerken
Ahlert, Dieter
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 15-59)
.
2001
Persistent link: https://www.econbiz.de/10001631012
Saved in:
4
Integriertes Markenmanagement in Distributionsnetzen : vom Co-Branding zur netzgeführten Marke
Ahlert, Dieter
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 431-453)
.
2001
Persistent link: https://www.econbiz.de/10001580473
Saved in:
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