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~person:"Ahlert, Dieter"
~person:"Gierl, Heribert"
~person:"Han, Heesup"
~person:"Malhotra, Naresh K."
~person:"Zentes, Joachim"
~type_genre:"Multi-volume publication"
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Market research
2
Marketing
2
Marktforschung
2
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2
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2
Europa
1
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1
Handelsmanagement
1
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1
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1
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1
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Naresh K. Malhotra
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Ahlert, Dieter
Gierl, Heribert
Han, Heesup
Malhotra, Naresh K.
Zentes, Joachim
Sheth, Jagdish N.
7
Koschnick, Wolfgang J.
5
Tadajewski, Mark
5
Kracklauer, Alexander H.
3
Mellahi, Kamel
3
Mills, Quinn
3
Mukherjee, Avinandan
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
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1
Marketing : ZFP ; journal of research and management
1
SAGE library in marketing
1
UTB für Wissenschaft / Uni-Taschenbücher
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ECONIS (ZBW)
6
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1
Wiley international encyclopedia of
marketing
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773196
Saved in:
2
Legends in
marketing
: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
3
Strategisches Euro-Management
Scholz, Christian
(
contributor
);
Zentes, Joachim
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000973587
Saved in:
4
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
5
Marketing
Böcker, Franz
;
Thomas, Lutz
;
Helm, Roland
;
Gierl, Heribert
-
1981
Persistent link: https://www.econbiz.de/10000344793
Saved in:
6
Neuere Entwicklungen in der Marktforschung
Zentes, Joachim
- In:
Marketing : ZFP ; journal of research and management
(
1987
)
Persistent link: https://www.econbiz.de/10001264780
Saved in:
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