Wiley international encyclopedia of marketing
editors-in-chief: Jagdish N. Sheth and Naresh K. Malhotra
| Alternative title: | International encyclopedia of marketing |
|---|---|
| Year of publication: |
2011 -
|
| Other Persons: | Sheth, Jagdish N. (contributor) ; Malhotra, Naresh K. (contributor) |
| Publisher: |
Chichester : Wiley-Blackwell |
| Subject: | Marketing |
| Description of contents: | Abstract [eu.wiley.com] |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Wörterbuch ; Mehrbändiges Werk ; Multi-volume publication |
| Language: | English |
| ISBN: | 1-4051-6178-7 ; 978-1-4051-6178-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008773196