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~person:"Ahlert, Dieter"
~person:"Homburg, Christian"
~person:"Inderfurth, Karl"
~subject:"Organizational change"
~type_genre:"Book section"
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Brand management ; Vol. 4
1
Grössenmanagement und kundenorientierte Restrukturierung : Wege in neue Strukturen aus der Perspektive von Industrie und Handel
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ECONIS (ZBW)
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Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2010
Persistent link: https://www.econbiz.de/10003922767
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Auf der Suche nach den Spitzenleistungen in Handel und Distribution : Evolution mit Benchmarking oder Revolution durch Business Process Reengineering als "Königsweg zum Erfolg"?
Ahlert, Dieter
- In:
Grössenmanagement und kundenorientierte …
,
(pp. 1-44)
.
1996
Persistent link: https://www.econbiz.de/10001320210
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