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~person:"Ahlert, Dieter"
~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Sponsorship"
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Brand management
Konsumentenverhalten
Marketingmanagement
Sponsorship
Markenführung
68
Consumer behaviour
28
Deutschland
21
Germany
20
Markenartikel
20
Brand
17
Luxury goods
16
Luxusgüter
16
Markenpolitik
16
Fashion
13
Beziehungsmarketing
12
Mode
12
Relationship marketing
12
Theorie
12
Theory
12
Brand image
11
Markenimage
11
Marketing management
10
Internet marketing
9
Online-Marketing
9
Business network
8
Sponsoring
8
Unternehmensnetzwerk
8
Globalisierung
7
Globalization
7
Lieferantenmanagement
7
Supplier relationship management
7
Advertising effects
6
Customer value
6
Kundenwert
6
Werbewirkung
6
Handelsmarke
5
International market entry
5
International marketing
5
Internationaler Markteintritt
5
Internationales Marketing
5
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Undetermined
25
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Article
39
Book / Working Paper
30
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Article in journal
26
Aufsatz in Zeitschrift
26
Graue Literatur
16
Non-commercial literature
16
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
7
Case study
1
Conference paper
1
Conference proceedings
1
Fallstudie
1
Konferenzbeitrag
1
Konferenzschrift
1
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Language
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German
40
English
28
Undetermined
1
Author
All
Ahlert, Dieter
Ko, Eunju
Burmann, Christoph
118
Esch, Franz-Rudolf
104
Baumgarth, Carsten
76
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
34
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Schmidt, Holger J.
30
Ind, Nicholas
29
Sattler, Henrik
29
Romaniuk, Jenni
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
MacInnis, Deborah J.
27
Tomczak, Torsten
26
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
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Institution
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Institut für Handelsmanagement <Münster (Westf)>
3
Hochschule Niederrhein
2
Marketinginstitut für Textilwirtschaft
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Internationales Centrum für Franchising und Cooperation (F & C) <Münster (Westf)>
1
Published in...
All
Journal of business research : JBR
11
IMADI.net-Projektbericht
10
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Distribution & Handel
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Forum Vertriebs- und Handelsmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science /Angewandte Marketingforschung
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Edition Lebensmittel Zeitung
1
European management journal
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Angewandte Marketingforschung / Applied Marketing Science
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of retail & distribution management
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Jahrbuch Handelsmanagement
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Münsteraner Schriften zur Distributions- und Handelsforschung
1
Neue Ansätze in Markenforschung und Markenführung
1
Springer eBook Collection / Business and Economics
1
Studie / Internationales Centrum für Franchising und Cooperation
1
Tourism sensemaking : strategies to give meaning to experience
1
Transolve - Projektbericht
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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Source
All
ECONIS (ZBW)
68
RePEc
1
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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