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~person:"Ahmad, Alaeddin Mohammad Khalaf"
~person:"Duh, Helen Inseng"
~subject:"Kosmetikindustrie"
~subject:"Women"
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Kosmetikindustrie
Women
Consumer behaviour
2
Cosmetics
2
Frauen
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Konsumentenverhalten
2
Kosmetik
2
AIDA model
1
Brand
1
Brand association
1
Brand image
1
Brand management
1
Brand personality
1
Cosmetic products
1
Facebook
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Female occupation
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Instagram
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Internet marketing
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Jordan
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Jordanien
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Markenartikel
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Markenführung
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Markenimage
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Online-Marketing
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Purchasing behavior
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Weibliche Arbeitskräfte
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Women workers
1
YouTube
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cosmetics interest
1
e-WOM
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female millennials
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information pass-along
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purchase intention
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social media
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Ahmad, Alaeddin Mohammad Khalaf
Duh, Helen Inseng
Hamermesh, Daniel S.
4
Meng, Xin
4
Zhang, Junsen
4
McNaught, Angela
3
Tipgomut, Pornchanoke
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Hopkins, Barbara E.
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International journal of internet marketing and advertising : IJIMA
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
2
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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2
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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