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~person:"Ahmad, Bilal"
~person:"Ali, Noor Azman Bin"
~person:"Athanasopoulou, Pinelopi"
~person:"Ehrenberg, Andrew S. C."
~subject:"Bank"
~subject:"Markenartikel"
~subject:"Theorie"
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Bank
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Beziehungsmarketing
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Consumer behaviour
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Kundenbindung
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Markentreue
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Relationship marketing
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Ahmad, Bilal
Ali, Noor Azman Bin
Athanasopoulou, Pinelopi
Ehrenberg, Andrew S. C.
Akerlof, George A.
2
Giloth, Mathias
2
Glöckner, Andreas
2
Gummersbach, Jörg Michael
2
Kehr, Henning
2
Meier, Beat
2
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2
Tharik, Mohamed
2
Towfigh, Emanuel V.
2
Weißgerber, Anja
2
Adnan, Muhammad
1
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1
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1
Akbar, Mohammad Muzahid
1
Akbar, Muhammad Imad Ud Din
1
Akhundjanov, Sherzod
1
Aksu, Murat
1
Aldaihani, Faraj Mazyed Faraj
1
Altenhain, Thomas
1
Ambuli, T. V.
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Ambuli, V.
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International journal of business innovation and research : IJBIR
1
Journal of strategic marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj
;
Ali, Noor Azman Bin
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 218-239
Persistent link: https://www.econbiz.de/10014293963
Saved in:
3
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
4
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
5
Repeat buying : facts, theory and applications
Ehrenberg, Andrew S. C.
-
1988
-
new ed.
Persistent link: https://www.econbiz.de/10004065057
Saved in:
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