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~person:"Ahmad, Bilal"
~person:"Ali, Noor Azman Bin"
~person:"Ehrenberg, Andrew S. C."
~subject:"Bank"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Repeat-buying"
~subject:"Theorie"
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Bank
Beziehungsmarketing
Markenartikel
Repeat-buying
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Consumer behaviour
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Kundenbindung
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Kundentreue
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Kuwait
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Lieferantenmanagement
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Ahmad, Bilal
Ali, Noor Azman Bin
Ehrenberg, Andrew S. C.
Ozuem, Wilson
4
Prentice, Catherine
4
Chen, Shu-Ching
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Palmatier, Robert W.
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International journal of business innovation and research : IJBIR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
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The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj
;
Ali, Noor Azman Bin
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 218-239
Persistent link: https://www.econbiz.de/10014293963
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
4
Repeat buying : facts, theory and applications
Ehrenberg, Andrew S. C.
-
1988
-
new ed.
Persistent link: https://www.econbiz.de/10004065057
Saved in:
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