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~person:"Ahmad, Bilal"
~person:"Angraini, Yenni"
~subject:"Bank"
~subject:"Strukturgleichungsmodell"
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Strukturgleichungsmodell
Beziehungsmarketing
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Consumer behaviour
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Ahmad, Bilal
Angraini, Yenni
Brunsø, Karen
2
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Kehr, Henning
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Journal of Islamic marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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2
How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto
;
Oktaviani, Dewi
;
Angraini, Yenni
- In:
Journal of Islamic marketing
13
(
2022
)
1
,
pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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