How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Year of publication: |
2022
|
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Authors: | Munandar, Jono Mintarto ; Oktaviani, Dewi ; Angraini, Yenni |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 1, p. 246-263
|
Subject: | Conventional banks | Customer loyalty | Customer relationship management | Islamic banks | Beziehungsmarketing | Relationship marketing | Islamisches Finanzsystem | Islamic finance | Indonesien | Indonesia | Bank | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Bankmarketing | Bank marketing | Malaysia | Kundenbindung | Customer retention |
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