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~person:"Ahmad, Bilal"
~person:"Bidmon, Sonja"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Konsumentenverhalten
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Beziehungsmarketing
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Ahmad, Bilal
Bidmon, Sonja
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International journal of advertising : the quarterly review of marketing communications
1
Journal of strategic marketing
1
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ECONIS (ZBW)
2
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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