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~person:"Ahmad, Bilal"
~person:"Li, Xiangping"
~subject:"Brand"
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Search: subject:"behavioral loyalty"
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Relationship marketing
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behavioral loyalty
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Brand loyalty
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Brand personality
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Customer retention
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Customer satisfaction
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Emotion
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Kundenbindung
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Kundenzufriedenheit
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Lieferantenmanagement
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Structural equation model
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Strukturgleichungsmodell
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Supplier relationship management
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affective loyalty
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attitudinal loyalty
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brand attachment
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brand familiarity
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conative loyalty
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hotel industry
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Ahmad, Bilal
Li, Xiangping
Abu Bakar bin Abdul Hamid
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Akbar, Muhammad Imad Ud Din
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Ali Abdul Hamid
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Alireza Roustasekehravani
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Goyal, Anita
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Hamid, Abu Bakar Abdul
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Hamid, Ali Abdul
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Izquierdo-Yusta, Alicia
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Liu, Tingting
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Martínez-Ruiz, María Pilar
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Pérez-Villarreal, Héctor Hugo
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Journal of hospitality marketing & management
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Journal of strategic marketing
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ECONIS (ZBW)
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
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