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~person:"Ahmad, Zubair"
~person:"Bartikowski, Boris"
~person:"Liu, Fang"
~person:"Pradhan, Debasis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"congruity"
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Consumer behaviour
8
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8
Brand image
7
Markenimage
7
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5
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5
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3
Website cultural congruity
3
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2
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2
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Ahmad, Zubair
Bartikowski, Boris
Liu, Fang
Pradhan, Debasis
Fastoso, Fernando
3
Kim, Jihye
3
Mattila, Anna S.
3
Moharana, Tapas Ranjan
3
Pan, Li
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Salmi Mohd Isa
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Su, Na
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Thurasamy Ramayah
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Dens, Nathalie
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El Hedhli, Kamel
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Eugene Cheng-xi Aw
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Han, Heesup
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Journal of business research : JBR
3
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1
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1
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1
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-
congruity
Liu, Juanyi
;
Liu, Fang
;
Webb, David A.
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458594
Saved in:
3
How does self-
congruity
foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
4
Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image
congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
5
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
6
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
7
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
8
One step deeper : gender and
congruity
in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
9
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
10
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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