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~person:"Ahmadi, Golnesa"
~person:"Hulten, Peter"
~subject:"Brand image"
~subject:"Produktinformation"
~subject:"packaging"
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Brand image
Produktinformation
packaging
Consumer behaviour
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consumer behavior
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Ahmadi, Golnesa
Hulten, Peter
Orth, Ulrich R.
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Business and Economic Research : BER
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Journal of euromarketing
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ECONIS (ZBW)
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An investigation of visual components of packaging on food consumer behavior
Ahmadi, Golnesa
;
Bahrami, Hamid Reza
;
Ahani, Mona
- In:
Business and Economic Research : BER
3
(
2013
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009786097
Saved in:
2
The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
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