The impact of product packaging on consumers' purchase decisions within a low involvement product category
Year of publication: |
2012
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Authors: | Atwal, Glyn ; Bryson, Douglas ; Hulten, Peter |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 2/3, p. 124-135
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Subject: | consumer behavior | packaging | purchase decisions | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Verpackung | Packaging | Produktinformation | Product information | Markenimage | Brand image |
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