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Ahmed, Abdullah
Prasad, Ajnesh
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Mills, Albert J.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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How does religion discipline the consumer subject? : negotiating the paradoxical tension between consumer desire and the social order
Rauf, Ateeq Abdul
;
Prasad, Ajnesh
;
Ahmed, Abdullah
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 491-513
Persistent link: https://www.econbiz.de/10012178398
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