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~person:"Ahmed, Rizwan Raheem"
~person:"Beatty, Susan F."
~person:"Coffey, Amy Jo"
~person:"Varan, Duane"
~subject:"Fernsehwerbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Fernsehwerbung
Interactive media
6
Interaktive Medien
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E-commerce
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Ahmed, Rizwan Raheem
Beatty, Susan F.
Coffey, Amy Jo
Varan, Duane
Bellman, Steven
3
Cauberghe, Verolien
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Pelsmacker, Patrick de
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Arroyo-Cañada, Francisco-Javier
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Journal of advertising research
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Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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