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~person:"Ahmed, Rizwan Raheem"
~person:"Beatty, Susan F."
~person:"Coffey, Amy Jo"
~person:"Varan, Duane"
~subject:"Retail trade"
~type_genre:"Article in journal"
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A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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