A typology of roles for avatars in online retailing
Peter J. McGoldrick; Kathleen A. Keeling; Susan F. Beatty
| Year of publication: |
2008
|
|---|---|
| Authors: | MacGoldrick, Peter J. ; Keeling, Kathleen A. ; Beatty, Susan F. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 3/4, p. 33-461
|
| Subject: | Electronic Commerce | E-commerce | Verkaufspersonal | Salespeople | Interaktive Medien | Interactive media | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003710734