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~person:"Ahmed, Shamsuddin"
~person:"Behl, Abhishek"
~person:"Biscaia, Rui"
~person:"Liang, Yan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Conceptual model
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Consumer behaviour
3
conceptual model
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2
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2
Chinese
2
Consumer behaviours
2
Luxury consumption
2
Luxury value perception
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Modified stage-gate system
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virtual product development
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Ahmed, Shamsuddin
Behl, Abhishek
Biscaia, Rui
Liang, Yan
Jain, Varsha
2
Roy, Subhadip
2
Arai, Akiko
1
Chen, Tom
1
Cho, Heetae
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Conduit, Jodie
1
Datta, Saroj Kumar
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Duy-Nghia Nguyen
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Ganesh B. E.
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Joshi, Rakesh Mohan
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Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
3
Chinese consumers' luxury value perceptions : a
conceptual
model
Liang, Yan
;
Ghosh, Sid
;
Oe, Hiroko
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
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