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~person:"Ahmed, Zafar U."
~person:"Chatwin, Chris"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
Marketing management
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Marketingmanagement
7
Consumer behaviour
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Electronic Commerce
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Internet marketing
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Beziehungsmarketing
2
China
2
E-marketing mix elements
2
Gambling
2
Glücksspiel
2
Innovation adoption
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Innovationsakzeptanz
2
Online casinos
2
Relationship marketing
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Actual usage
1
Behavioral intention
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Beschwerdemanagement
1
Brand equity
1
Brand image
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Brand management
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Business ethics
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Business services
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Chinese gamblers' perceptions
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Chinese gamblers’ perceptions
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Customer complaints
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Customer integration
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Demographic dimensions
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Ahmed, Zafar U.
Chatwin, Chris
Pei, Zhi
3
Yadav, Manjit S.
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Yan, Ruiliang
3
Bijmolt, Tammo H. A.
2
Carlson, Jamie
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The journal of gambling business and economics
2
Journal of transnational management : the official journal of the International Management Development Association
1
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ECONIS (ZBW)
3
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Understanding Chinese gamblers' adoption of online casinos based on e-marketing mix model
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
12
(
2018
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012320615
Saved in:
2
Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
9
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
Saved in:
3
Technology motivation in e-marketing adoption among Malyasian manufacturers
Abu Bakar, Abdul Rahim
;
Ahmed, Zafar U.
- In:
Journal of transnational management : the official …
20
(
2015
)
2
,
pp. 126-152
Persistent link: https://www.econbiz.de/10011392874
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