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~person:"Ahn, Jiseon"
~person:"Albers, Sönke"
~person:"Iglesias, Oriol"
~subject:"Markenimage"
~subject:"Willingness to pay"
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Search: "Customer relationship management"
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Markenimage
Willingness to pay
Beziehungsmarketing
44
Relationship marketing
44
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
20
Markenführung
20
Brand image
15
Customer satisfaction
11
Kundenzufriedenheit
11
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10
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10
Theorie
10
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10
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8
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7
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7
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7
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6
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6
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5
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5
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4
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4
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4
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4
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4
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4
Marketingmanagement
4
Marktforschung
4
Marktsegmentierung
4
Master production schedule
4
Product design
4
Product management
4
Produktgestaltung
4
Produktmanagement
4
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Ahn, Jiseon
Albers, Sönke
Iglesias, Oriol
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Nyadzayo, Munyaradzi W.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Wong, IpKin Anthony
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Casidy, Riza
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
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Journal of business ethics : JOBE
4
Journal of travel and tourism marketing
2
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of vacation marketing
1
Neue Tarifmodelle im öffentlichen Personennahverkehr : Workshop ; 3. November 2004 in Kassel ; [Verbundworkshop für die deutschen Bundesländer]
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
Total quality management & business excellence
1
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ECONIS (ZBW)
16
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16
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
3
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
4
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
5
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
6
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
7
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
8
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
9
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
10
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
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