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~person:"Ahn, Jiseon"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Stauss, Bernd"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
191
Relationship marketing
191
Konsumentenverhalten
61
Theorie
47
Theory
47
Kundenwert
37
Customer value
33
Deutschland
26
Customer satisfaction
25
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25
Kundenzufriedenheit
25
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20
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Marketingmanagement
20
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17
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Market research
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Marktforschung
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Service quality
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Beschwerdemanagement
15
Brand management
15
Complaint management
15
Markenführung
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Beziehungsmanagement
12
Customer service
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12
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11
Marketing theory
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Marketingtheorie
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10
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English
48
German
13
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Ahn, Jiseon
Herrmann, Andreas
Kumar, V.
Stauss, Bernd
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Usman, Osly
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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Journal of the Academy of Marketing Science
5
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing research : JMR
3
Journal of travel and tourism marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Asia Pacific journal of marketing and logistics
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in services marketing
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer engagement marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt / Katholische Universität Eichstätt
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer engagement
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
1
The service industries journal
1
Total quality management & business excellence
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
61
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
3
The role of perceived value in shaping luxury service customers' self-brand connection
Lu Shiwen
;
Ahn, Jiseon
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10014632098
Saved in:
4
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
5
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
6
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
7
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
8
Multidimensional value of customers' mobile service experiences in the food service context
Kwon, Jookyung
;
Yu, Hoyeol
;
Ahn, Jiseon
- In:
Journal of hospitality and tourism insights
6
(
2023
)
2
,
pp. 912-927
Persistent link: https://www.econbiz.de/10014363988
Saved in:
9
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
10
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
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