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~person:"Ahn, Jiseon"
~person:"Liu, Chih-hsing"
~subject:"Markenimage"
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Markenimage
Gastronomie
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Restaurant industry
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Consumer behaviour
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Beziehungsmarketing
4
Relationship marketing
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Brand image
3
Creativity
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Customer satisfaction
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Franchising
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Kreativität
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Kundenzufriedenheit
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Store design
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Dienstleistungsqualität
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Brand management
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Ahn, Jiseon
Liu, Chih-hsing
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6
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The service industries journal
1
Total quality management & business excellence
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
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2
Understanding the impact of culinary brand equity and destination familiarity on travel intentions
Horng, Jeou-shyan
;
Liu, Chih-hsing
;
Chou, Hsin-yu
; …
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 815-824
Persistent link: https://www.econbiz.de/10009510071
Saved in:
3
The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Horng, Jeou-shyan
;
Liu, Chih-hsing
;
Chiu, Hsin-yu
; …
- In:
The service industries journal
32
(
2012
)
16
,
pp. 2607-2621
Persistent link: https://www.econbiz.de/10009693478
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