The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Jeou-Shyan Horng, Chih-Hsing Liu, Hsin-Yu Chiu and Chang-Yen Tsai
Year of publication: |
2012
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Authors: | Horng, Jeou-shyan ; Liu, Chih-hsing ; Chiu, Hsin-yu ; Tsai, Chang-Yen |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 16, p. 2607-2621
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Subject: | Markenimage | Brand image | Tourismuswirtschaft | Tourism industry | Gastronomie | Restaurant industry | Markentreue | Brand loyalty | Urlaubsverhalten | Holiday behaviour | Taiwan |
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