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~person:"Ahn, Jiseon"
~person:"Phau, Ian"
~subject:"Australia"
~subject:"Beziehungsmarketing"
~subject:"Rules of origin"
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Australia
Beziehungsmarketing
Rules of origin
Brand management
49
Markenführung
49
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
29
Markenimage
29
Luxury goods
27
Luxusgüter
27
Brand
24
Markenartikel
24
Relationship marketing
12
Emotion
7
Australien
5
Brand extension
5
Markentransfer
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Fashion
4
Mode
4
Brand loyalty
3
Customer satisfaction
3
Kundenzufriedenheit
3
luxury branding
3
Brand attitude
2
Brand equity
2
Brand love
2
Brand personality
2
Cognition
2
Confidence
2
Customer integration
2
Dienstleistungsqualität
2
Franchising
2
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2
Hotel industry
2
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2
Ingredient branding
2
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2
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Ahn, Jiseon
Phau, Ian
Loureiro, Sandra Maria Correia
24
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Kunkel, Thilo
11
Rahman, Zillur
11
Guzman, Francisco
10
King, Ceridwyn
10
Merrilees, Bill
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Gil Saura, Irene
9
Huber, Frank
9
Kaufmann, Hans Rüdiger
9
Vrontis, Demetris
9
Burmann, Christoph
8
Casidy, Riza
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
O'Cass, Aron
7
So, Kevin Kam Fung
7
Sreejesh, S.
7
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International journal of hospitality management
4
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of vacation marketing : an international journal
1
The service industries journal
1
Total quality management & business excellence
1
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ECONIS (ZBW)
17
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
4
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
5
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
6
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
7
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
8
The effect of dynamic integrated resort experience on Croatian customer behavior
Ahn, Jiseon
;
Back, Ki-Joon
;
Barišić, Petra
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 358-370
Persistent link: https://www.econbiz.de/10012179409
Saved in:
9
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
10
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
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