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~person:"Ahn, Jiseon"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Brand management
13
Markenführung
13
Consumer behaviour
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
7
Markenimage
7
Brand
4
Luxury goods
4
Luxusgüter
4
Markenartikel
4
Customer satisfaction
3
Emotion
3
Kundenzufriedenheit
3
Cognition
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Dienstleistungsqualität
2
Franchising
2
Integrated resort
2
Kognition
2
Kundenintegration
2
Service quality
2
Vertrauen
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
behavioral intention
2
brand attitude
2
brand satisfaction
2
brand trust
2
integrated resort
2
Affective elaboration
1
Affective engagement
1
Behavioral engagement
1
Betriebliche Wertschöpfung
1
Brand attitude
1
Brand cultural symbolism
1
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Article
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Aufsatz in Zeitschrift
Working Paper
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12
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English
12
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Ahn, Jiseon
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Septianto, Felix
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Cova, Bernard
10
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Published in...
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International journal of hospitality management
4
Journal of travel and tourism marketing
3
Journal of business-to-business marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The service industries journal
1
Total quality management & business excellence
1
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ECONIS (ZBW)
12
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
3
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
4
Role of functional company characteristics on food franchisee behavior
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10014290365
Saved in:
5
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
6
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
7
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
8
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
9
The effect of dynamic integrated resort experience on Croatian customer behavior
Ahn, Jiseon
;
Back, Ki-Joon
;
Barišić, Petra
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 358-370
Persistent link: https://www.econbiz.de/10012179409
Saved in:
10
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
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