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~person:"Ahokangas, Petri"
~person:"Akaka, Melissa Archpru"
~subject:"Beziehungsmarketing"
~subject:"Marketing"
~subject:"Ressourcenorientierter Ansatz"
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Search: subject_exact:"Service-Dominant Logic"
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Beziehungsmarketing
Marketing
Ressourcenorientierter Ansatz
Service-Dominant Logic
14
Service-dominant logic
14
Betriebliche Wertschöpfung
7
Marketing theory
7
Marketingtheorie
7
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7
Customer integration
5
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service-dominant logic
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value cocreation
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New product development
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Ahokangas, Petri
Akaka, Melissa Archpru
Vargo, Stephen L.
12
Lusch, Robert F.
10
Edvardsson, Bo
5
Hughes, Tim
4
Alexander Joseph Ibnu Wibowo
3
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Drengner, Jan
3
Grönroos, Christian
3
Hilton, Toni
3
Horbel, Chris
3
Koskela-Huotari, Kaisa
3
Ng, Irene
3
Shulga, Lenna V.
3
Aarikka-Stenroos, Leena
2
Adams, Frank G.
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Arnold, Christian
2
Bai, Billy
2
Banaszak, Marc
2
Behnam, Mohsen
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
2
Colurcio, Maria
2
Corsaro, Daniela
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Dai, Hua
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Furrer, Olivier
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Gudergan, Siegfried
2
Gummerus, Johanna
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Harrigan, Paul
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Harrington, Robert J.
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Helkkula, Anu
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Hollebeek, Linda D.
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Hu, Tao
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AMS review : official publication of the Academy of Marketing Science
1
Baltic journal of management : BJM
1
Information systems and e-business management : ISeB
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Resource integration capabilities to enable platform complementarity in healthcare service ecosystem co-creation
Pikkarainen, Minna
;
Kemppainen, Laura
;
Xu, Yueqiang
; …
- In:
Baltic journal of management : BJM
17
(
2022
)
5
,
pp. 688-704
Persistent link: https://www.econbiz.de/10013454811
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2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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