Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Melissa Archpru Akaka, Kaisa Koskela-Huotari, Stephen L. Vargo
| Year of publication: |
2021
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|---|---|
| Authors: | Akaka, Melissa Archpru ; Koskela-Huotari, Kaisa ; Vargo, Stephen L. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 3/4, p. 375-389
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| Subject: | Markets | Marketing | General theory | Service ecosystem | Institutions | Indigenous theorizing | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-021-00214-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819663