//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahuja, Vandana"
~person:"Dwivedi, Yogesh Kumar"
~person:"Karjaluoto, Heikki"
~subject:"Markenimage"
~subject:"Mobile Business"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Mobile Business
Consumer behaviour
115
Konsumentenverhalten
107
Innovation adoption
28
Innovationsakzeptanz
28
Beziehungsmarketing
25
Relationship marketing
25
Internet marketing
24
Online-Marketing
24
Social Web
22
Social web
22
Mobile business
20
Brand management
17
Markenführung
17
Mobile communications
17
Mobilkommunikation
17
Viral marketing
17
Virales Marketing
17
Online retailing
16
Online-Handel
16
Brand image
14
Electronic Commerce
14
Electronic Banking
13
Electronic banking
13
E-commerce
12
Internet
12
Customer satisfaction
10
Kundenzufriedenheit
10
Innovation diffusion
9
Innovationsdiffusion
9
Confidence
8
Einzelhandel
8
Finland
8
Retail trade
8
Vertrauen
8
adoption
8
Adoption
7
India
7
Indien
7
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
31
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
34
Author
All
Ahuja, Vandana
Dwivedi, Yogesh Kumar
Karjaluoto, Heikki
Phau, Ian
29
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Japutra, Arnold
20
Usman, Osly
20
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Liébana-Cabanillas, Francisco
15
Ekinci, Yuksel
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Sreejesh, S.
14
Burmann, Christoph
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Park, Jungkun
12
Wiedmann, Klaus-Peter
12
Ahn, Jiseon
11
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
more ...
less ...
Published in...
All
Journal of business research : JBR
3
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business : IJEB
2
Journal of internet commerce
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Contemporary issues in digital marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic business
1
International journal of electronic finance : IJEF
1
International journal of green economics : IJGE
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
7
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
8
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
9
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
Saved in:
10
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->