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~person:"Ahuja, Vandana"
~person:"Hajli, Nick"
~subject:"Brand co-creation"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand co-creation
Relationship marketing
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16
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16
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11
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9
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9
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Ahuja, Vandana
Hajli, Nick
Harrigan, Paul
11
Rahman, Zillur
7
Hollebeek, Linda D.
6
Karjaluoto, Heikki
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Bilgihan, Anil
5
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5
Ko, Eunju
5
Kumar, Vikas
5
Palmatier, Robert W.
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Rather, Raouf Ahmad
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5
Straker, Karla
5
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5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Casidy, Riza
4
Grewal, Dhruv
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
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Kim, Juran
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Klaus, Philipp
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Labrecque, Lauren I.
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Mathur, Manisha
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Nusair, Khaldoon
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Okumus, Fevzi
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Plangger, Kirk
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Soutar, Geoffrey N.
4
Thaichon, Park
4
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International journal of management practice : IJMP
2
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Metamorphosis : a journal of management research
1
The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
9
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1
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
3
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
4
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
5
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
7
Effective web management for B2C E-commerce in India
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
Saved in:
8
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
9
ECRM using online communities
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Y.
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009237019
Saved in:
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