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~person:"Ahuvia, Aaron"
~subject:"Deutschland"
~subject:"Produktpiraterie"
~type:"article"
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Ahuvia, Aaron
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron
;
Gistri, Giacomo
;
Romani, Simona
;
Pace, …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 279-293)
.
2013
Persistent link: https://www.econbiz.de/10009667671
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