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~person:"Aicher, Thomas J."
~person:"Donlan, Leah"
~subject:"Sports marketing"
~subject:"events"
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Aicher, Thomas J.
Donlan, Leah
Nufer, Gerd
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Cornwell, T. Bettina
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Journal of marketing communications
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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To explore or race? : examining endurance athletes' destination event choices
Aicher, Thomas J.
;
Newland, Brianna L.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10011951647
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2
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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