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~person:"Aichner, Thomas"
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Brand image
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Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
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Konsumentenverhalten
3
Markenimage
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Country of origin
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Brand
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Brand transgression
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Country image
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Deutschland
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Made in Germany
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PCI
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Rules of origin
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Subcultures
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Ursprungsregeln
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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consumer subcultures
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country image
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foreign branding
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product–country image
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willingness to buy
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Aichner, Thomas
Giraldi, Janaina de Moura Engracia
9
Papadopoulos, Nicolas G.
5
Angelis-Dimakis, Athanasios
4
De Nisco, Alessandro
4
Dimaki, Katerina
4
Guina, Fernanda de Tavares Canto
4
Heslop, Louise A.
4
Diamantopoulos, Adamantios
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Farhangmehr, Minoo
3
Jin, Byoungho
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Lee, You-Kyung
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Lu, Irene R. R.
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Nobre, Helena
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Sousa, Ana
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Yeniceri, Tulay
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Aktan, Murat
2
Andéhn, Mikael
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Angelis, Vasilis
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Angelis, Vasilis A.
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Arslanagic-Kalajdzic, Maja
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Attia, Samaa
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Balabanis, George
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Bayrakdaroglu, Funda
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Breiter Terry, Deborah
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Brodowsky, Glen H.
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Bushra, Aliya
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Carneiro, Jorge Manoel Teixeira
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Changyuan, Luo
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Chansarkar, Bal
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Cheah, Isaac
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Chen, Chun-Chu
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Coletti, Paolo
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Crescitelli, Edson
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Dedeoğlu, Bekir Bora
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El Banna, Alia
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Elliot, Statia
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Forza, Cipriano
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Corporate reputation review
1
Journal of global marketing
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
3
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Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas
;
Coletti, Paolo
;
Jacob, Frank
;
Wilken, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012666288
Saved in:
2
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
3
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
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