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~person:"Aiello, Gaetano"
~person:"Beisecker, Christopher"
~subject:"Diskrete Entscheidung"
~subject:"Markenimage"
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Diskrete Entscheidung
Markenimage
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Aiello, Gaetano
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Country of origin effect : looking back and moving forward
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ECONIS (ZBW)
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The effect of product anthropomorphism on perceived product-brand consistency
Beisecker, Christopher
-
2020
Persistent link: https://www.econbiz.de/10012887860
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2
Country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011987286
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3
Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac
;
Phau, Ian
;
Aiello, Gaetano
- In:
Country of origin effect : looking back and moving forward
,
(pp. 1-2)
.
2019
Persistent link: https://www.econbiz.de/10012008484
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