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~person:"Aiello, Gaetano"
~person:"Herz, Marc"
~subject:"Creativity"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Creativity
Konsumentenverhalten
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Ursprungsregeln
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Aiello, Gaetano
Herz, Marc
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Phau, Ian
3
Vescovi, Tiziano
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Ahmed, Sadrudin A.
2
Astous, Alain d'
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Felix, Reto
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Guina, Fernanda de Tavares Canto
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Harzing, Anne-Wil
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Josiassen, Alexander
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Vida, Irena
2
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International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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The journal of brand management : an international journal
1
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ECONIS (ZBW)
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I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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