An international perspective on luxury brand and country-of-origin effect
Gaetano Aiello; Raffaele Donvito; Bruno Godey; Daniele Pederzoli; Klaus-Peter Wiedmann ...
| Year of publication: |
2009
|
|---|---|
| Authors: | Aiello, Gaetano ; Donvito, Raffaele ; Godey, Bruno ; Pederzoli, Daniele ; Wiedmann, Klaus-Peter |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 5/6, p. 323-337
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847251