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~person:"Aiello, Gaetano"
~person:"Yang, Zhiyong"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
42
Konsumentenverhalten
41
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Brand
7
Luxury goods
7
Luxusgüter
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Einzelhandel
5
Retail trade
5
Social Web
5
Social web
5
Children
4
Creativity
4
Designation of origin
4
Herkunftsbezeichnung
4
Internet marketing
4
Kinder
4
Kreativität
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Meta-Analyse
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Meta-analysis
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Perception
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Rules of origin
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Ursprungsregeln
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country of origin
3
Advertising effects
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Chinese
2
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Comparison
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34
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8
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35
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Language
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English
42
Author
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Aiello, Gaetano
Yang, Zhiyong
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Diamantopoulos, Adamantios
51
Rock, Bram de
51
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Journal of business research : JBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global fashion marketing : JGfM
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
41
Other ZBW resources
1
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42
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1
The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu
;
Hu, Fei
;
Yang, Zhiyong
;
Gao, Libei
;
Wang, Li
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700
Saved in:
2
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
3
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
4
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
Saved in:
5
Why do you care about me? : the impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
Vannucci, Virginia
;
Dasmi, Costanza
;
Nechaeva, Olga
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303155
Saved in:
6
How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong
;
Yang, Zhiyong
;
Zhang, Yinlong
; …
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
Saved in:
7
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
8
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
9
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
10
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
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