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~person:"Aikin, Kathryn J."
~person:"Almossawi, Mohammed M."
~subject:"Advertisements"
~subject:"Advertising"
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Advertisements
Advertising
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Advertisements and promotions to Muslims
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Aikin, Kathryn J.
Almossawi, Mohammed M.
Jain, Amit
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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ECONIS (ZBW)
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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2
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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