Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Mohammed M. Almossawi
| Year of publication: |
2014
|
|---|---|
| Authors: | Almossawi, Mohammed M. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 5, p. 687-706
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| Subject: | Advertising | Cross-cultural marketing | Environmental management | Consumer ethics | Customer satisfaction | Contentious packaging | Immodest packaging | Islamic marketing | Halal markets | Advertisements and promotions to Muslims | Werbung | Islam | Konsumentenverhalten | Consumer behaviour | Islamische Staaten | Islamic countries | Religion | Muslime | Muslims | Marketingmanagement | Marketing management | Verpackung | Packaging | Islamisch | Islamic | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462613