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~person:"Aiyeku, Joseph F."
~person:"Chanavat, Nicolas"
~person:"Cho, Heetae"
~subject:"Sports marketing"
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Sports marketing
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Aiyeku, Joseph F.
Chanavat, Nicolas
Cho, Heetae
Nufer, Gerd
4
Cornwell, T. Bettina
3
Fairley, Sheranne
2
Kern, Katharina
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Newland, Brianna L.
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Asia Pacific journal of marketing and logistics
1
European Sport management quarterly : ESMQ
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
Saved in:
3
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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