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~person:"Aiyeku, Joseph F."
~person:"Chanavat, Nicolas"
~subject:"Markenführung"
~subject:"Sports marketing"
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Markenführung
Sports marketing
Event marketing
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1
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Aiyeku, Joseph F.
Chanavat, Nicolas
Nufer, Gerd
9
Schmitt, Bernd
4
Zanger, Cornelia
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Bauer, Hans H.
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Bär, Sören
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Cornwell, T. Bettina
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Ko, Eunju
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European Sport management quarterly : ESMQ
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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2
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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