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~person:"Akaka, Melissa Archpru"
~subject:"Konsumentenverhalten"
~subject:"Service-dominant logic"
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Konsumentenverhalten
Service-dominant logic
Betriebliche Wertschöpfung
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Consumer behaviour
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Consumer culture theory
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Customer integration
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Kundenintegration
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Marketing theory
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Akaka, Melissa Archpru
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The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
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