The context of experience
Year of publication: |
2015
|
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Authors: | Akaka, Melissa Archpru ; Vargo, Stephen L. ; Schau, Hope Jensen |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 206-223
|
Subject: | Experience | Consumer culture theory | Service-dominant logic | Value co-creation | Value-in-context | Service-Dominant Logic | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration |
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