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~person:"Akao, Yōji"
~person:"Cassia, Fabio"
~person:"Chattopadhyay, Amitava"
~person:"Knittel, Christopher R."
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Product management"
~type_genre:"Article in journal"
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Akao, Yōji
Cassia, Fabio
Chattopadhyay, Amitava
Knittel, Christopher R.
Herrmann, Andreas
3
Bauer, Hans H.
2
Berndt, Ernst R.
2
Chen, Steven
2
Hvam, Lars
2
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2
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1
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1
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International journal of industrial organization
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The marketing review
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ECONIS (ZBW)
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1
Keeping it fresh: strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
- In:
International journal of industrial organization
53
(
2017
),
pp. 170-214
Persistent link: https://www.econbiz.de/10011804719
Saved in:
2
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
3
Co-design between consumers and companies : roles, created-exchanged value and reward systems
Cavallone, Mauro
;
Cassia, Fabio
- In:
The marketing review
12
(
2012
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10009657288
Saved in:
4
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
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