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~person:"Akao, Yōji"
~person:"Eppinger, Steven D."
~person:"Heitmann, Mark"
~person:"Knittel, Christopher R."
~subject:"Kfz-Industrie"
~subject:"Product management"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
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Kfz-Industrie
Product management
Relationship marketing
Beziehungsmarketing
1
Brand management
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Germany
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Akao, Yōji
Eppinger, Steven D.
Heitmann, Mark
Knittel, Christopher R.
Albers, Sönke
3
Ingrao, Carlo
2
Wojnarowska, Magdalena
2
Ćwiklicki, Marek
2
Bauer, Hans H.
1
Calabrese, Giuseppe
1
Herrmann, Andreas
1
Hertel, Günter
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Huber, Frank
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Irandoust, Manuchehr
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Schimmelpfeng, Lutz
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ECONIS (ZBW)
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Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
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